Meet the Team
George Young
Founder & CEO
George Young is the CEO of Sequoia Media Group and the Founder and CEO of its sister advertising agency, CASE Legal Media. An accomplished entrepreneur, George brings extensive experience across business development, marketing, corporate strategy, technology, and public relations. Throughout his career, he has focused on growing businesses and maximizing ROI across numerous platforms by developing specific strategies for success. As a former Senior Media Buyer, George leverages deep industry relationships to ensure client success. He is passionate about entrepreneurship and charitable giving, and he enjoys helping businesses grow by fostering new technologies and championing innovative ideas.
Bryan Geidt
Senior Vice President of Media
Bryan Geidt is the Senior Vice President of Media for Case Legal Media. Throughout his career, he has helped brands grow through data-driven customer acquisition strategies across television, digital, radio, and emerging media channels. Bryan has worked with both major national brands and smaller performance-focused campaigns, giving him a unique perspective on how to scale marketing programs efficiently while maintaining measurable results. Bryan resides near Chicago, IL with his wife Christina and his three kids Remi, Bauer and Easton.
Billy Walters, Esq.
Chief Legal & Compliance Officer
Billy is the Chief Legal & Compliance Officer at CASE Legal Media, specializing in full-scale, compliant case acquisition across marketing, intake, and case work-up. He oversees legal strategy and regulatory alignment to ensure ethical, efficient growth throughout the case lifecycle.
TP McCabe
Chief Revenue Officer
For more than 25 years, TP has helped businesses grow through the power of Direct Response marketing. TP has partnered with hundreds of companies, from ambitious startups to Fortune 500 brands, to build successful strategies that drive measurable results.
TP is passionate about working closely with clients to strategically uncover opportunities and help them achieve their business goals. The strongest partnerships are built on trust and transparency. TP lives in San Diego with his wife, Michelle, and his son Kaelen.
Brandy Seward
VP of Media Operations
Brandy is a senior media operations leader specializing in direct response marketing, with deep expertise in TV, digital, and performance-driven campaigns. She’s built a career as the connective force between strategy, execution, and results—known for aligning vendors, teams, and data to drive efficient growth. With strengths spanning media buying, analytics, vendor relations, and operational leadership, she brings a pragmatic, results-focused approach to scaling campaigns and organizations. Often described as “the glue,” she excels at turning complexity into coordinated, high-performing systems. Outside of work, Brandy enjoys riding motorcycles, gaming, and QT with her family.
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Kaley Eisenbrei
Director of Business Development
Kaley brings a strong and proven track record in strategic growth and client development. She has spent her career steadily advancing from an early client-facing role into progressively senior business development positions, serving in a leadership role focused on expanding client partnerships across a fully integrated service offering. She demonstrates consistent performance, strong relationship-building skills, and a clear ability to drive results. Kaley has distinguished herself with a relationship-driven approach to business development, with a unique ability to identify opportunities, align internal teams, and move conversations from initial introduction through execution—skills that will be invaluable as she continues to expand her footprint and diversify her client base.
Ben Hobbs
Senior Vice President of Digital Media & Operations
Ben has over 12 years experience managing media planning, buying, and overall operations across multiple verticals. His role at CASE Legal Media includes strategizing, implementing, analyzing and reporting across all media sources and clients. Outside of work, Ben enjoys golf and spending time with his wife, his dog Birdie, and his cats Gravy and Lentil.
Karen Morrow
Account Director
Karen is the Director of Video Investment, focused on multi-channel media strategy and executing high impact campaigns that connect brands with their target audiences. She specializes in developing data-driven strategies, optimizing cross-platform media investments, and cultivating strong industry partnerships. Outside of work Karen enjoys travel, pilates and living in sunny California with her husband and two children.
Lauren Stickelman
Senior Advisor, Media Strategy
Lauren works in media strategy with a strong focus on client satisfaction, helping brands connect with their audience in meaningful ways. When she's not working, she is usually with her family at the beach, out on a walk, dancing or trying something new in the kitchen.
What’s one thing every client should expect from their agency?
Every client should expect their agency first and foremost to be a partner to them in every way. That means understanding their business, understanding the market, and understanding how the right media strategy can help enhance profitability and give our clients a competitive edge is a crowded marketplace.
- George Young
What’s one thing every client should expect from their agency?
Every client should expect honesty, transparency and a desire to fully understand the short term and long term goals for their brand.
- Karen Morrow
What’s one thing every client should expect from their agency?
1) Clear and constant communication. Once the communication stops or slows down it can really take a toll on any campaign. 2) Ways to grow and expand: if you aren't getting ideas and opportunities within the media world as well as through your backend to grow or expand your business then you have essentially hired a paper pusher agency.
- Bryan Geidt
What’s one thing every client should expect from their agency?
It's hard to narrow it down to one. I believe every client should expect three things: a team that cares enough to challenge assumptions, the curiosity to uncover new opportunities, and the accountability to stand behind every recommendation. That's when an agency becomes a true extension of the business - not just another vendor.
- Brandy Seward
What's the most common misconception about media strategy?
That you can judge performance right away. It takes more than one week of data to see the full results.
- Melissa Norwood
What's the most common misconception about media strategy?
The most common misconception about media strategy is that the goal is to drive the lowest cost lead. In reality, the goal is to drive the highest quality lead that converts into a profitable media plan for the client, regardless of lead cost. The hyper-focus on lead costs is a common mistake other agencies make, without regard to lead conversion, lead quality, and overall return on investment for a client.
- George Young
What's the most common misconception about media strategy?
The most common misconception is media strategy is a static plan. A good strategy should have building blocks to follow and should constantly be analyzed and optimized.
- Karen Morrow
What makes a great client partnership?
Communicated client goals / Communicated agency strategy to achieve those goals / Communicated results and explanation of agency strategies
- Ben Hobbs
What makes a great client partnership?
Honesty. You know you have a great partner in a client or an agency when you can share both good news and bad news. You need your partners to tell you when you are potentially headed in the wrong direction.
- Bryan Geidt
What makes a great client partnership?
One that doesn't feel like a client partnership. They feel like one team working toward the same objective, where success is shared, conversations are honest, and everyone is empowered to challenge ideas if it leads to a better outcome.
- Brandy Seward
What excites you most about helping clients succeed?
Seeing their success.
- TP McCabe
What excites you most about helping clients succeed?
This is so simple. When our clients win, WE Win. We measure our success against our clients' success. This is the entire reason for an agency, and helping our clients improve, grow, and win is what it's all about.
- George Young
What excites you most about helping clients succeed?
What excites me most about helping clients succeed is seeing the growth firsthand. In media strategy, it’s downright fun to dig into performance data, uncover what works and apply those insights to build a clear plan for long-term brand growth.
- Karen Morrow
What excites you most about helping clients succeed?
Selfishly, I like beating the results of other agencies who've failed. More wholesomely, I enjoy seeing clients try something new - trusting us to communicate how and why and when, and educating themselves in the process of growing their business.
- Ben Hobbs
What excites you most about helping clients succeed?
The "aha" moments get me hyped. Whether it's uncovering a new opportunity, solving a challenge that seemed stuck, or helping a client see their business through a different lens, that's when media becomes more than a marketing function - it becomes a catalyst for better business decisions.
- Brandy Seward
What excites you most about helping clients succeed?
I have always gotten very excited to see results. Weather its a new creative, new media partner or any kind of new strategy, it's always very exciting to see how it unfolds.
- Bryan Geidt
What’s one piece of marketing advice you find yourself giving over and over again?
Remember it's never about you, but what you can do for your customer or client. Add value to your customers, and that value will come back to you in a multiple.
- George Young
What’s one piece of marketing advice you find yourself giving over and over again?
Understand the full marketing picture. In today’s media landscape, it’s impossible to execute a successful campaign in a silo—you have to understand all the efforts pushing a brand forward so that you can effectively measure and learn from the wins.
- Karen Morrow
What’s one piece of marketing advice you find yourself giving over and over again?
There's no good data or bad data, there's just data. If a campaign fails to meet expectations, you can always determine why it didn't work. The key to success it determining what WILL work. Not every platform or placement will work for every project, but there is a platform or placement that will work for every project. That's the insanely frustrating and rewarding piece.
- Ben Hobbs
What’s one piece of marketing advice you find yourself giving over and over again?
There's no good data or bad data, there's just data. If a campaign fails to meet expectations, you can always determine why it didn't work. The key to success it determining what WILL work. Not every platform or placement will work for every project, but there is a platform or placement that will work for every project. That's the insanely frustrating and rewarding piece.
- Ben Hobbs
